About
Experienced and dedicated Product Designer with a strong background in app and website design, project management, and production planning. Proven ability to drive impactful design solutions and lead cross-functional teams, consistently delivering high-quality, user-centric results within established deadlines.
Work
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Summary
Led end-to-end design initiatives for virtual and augmented reality projects, alongside product dashboards, ensuring timely delivery and high client satisfaction. Drove significant improvements in user engagement and productivity through strategic design leadership and cross-functional collaboration.
Highlights
Successfully delivered end-to-end design for 11 complex VR, AR, and product dashboard projects, consistently meeting client expectations and deadlines.
Orchestrated comprehensive usability testing with diverse user groups, including elementary school students for eye-tracking VR projects, ensuring intuitive design and optimal functionality.
Led the development of the Product Requirements Document (PRD) for the internal product dashboard, optimizing workflows and boosting user productivity by 20%.
Cultivated strong cross-functional collaboration with stakeholders, aligning project goals with user needs and achieving a 30% increase in user engagement metrics.
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Summary
Directed user research and design processes for the Klabbe mobile app, from conceptualization to successful launch. Enhanced brand consistency and lead conversion through strategic design and development initiatives.
Highlights
Spearheaded user research, decision-user flow, and information architecture, guiding the development of low- to high-fidelity prototypes for the Klabbe mobile app, now successfully launched on the Play Store.
Streamlined design-to-development workflows through close collaboration with engineering teams, accelerating application launch times by 25%.
Developed and implemented comprehensive brand guidelines, marketing tools, and high-converting landing pages, elevating brand consistency and increasing lead conversion by 15%.
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Summary
Managed a creative team to drive digital presence and campaign engagement for Shinta VR and MilleaLab through strategic redesigns and consistent brand asset development.
Highlights
Directed the complete redesign of Shinta VR and MilleaLab websites using Figma, achieving exceptional web performance scores of 100% (Performance) and 89% (Structure).
Led and mentored a 6-member creative team, overseeing all Marketing, Social Media, and Public Relations initiatives, which resulted in a 20% increase in digital campaign engagement for Shinta VR and MilleaLab.
Established and enforced visual asset guidelines, templates, and company profiles, ensuring consistent brand representation across all digital and print channels.
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Summary
Provided expert product design guidance to support the export potential of Indonesian products, enabling SMEs to expand their global market presence and increase sales.
Highlights
Conducted in-depth market research to identify and leverage export opportunities for Indonesian products, successfully enabling two companies to showcase at the International Trade Expo and penetrate global markets.
Designed and produced a comprehensive suite of design assets, including product catalogs, business cards, and promotional materials, significantly enhancing the international market presence of SMEs and facilitating entry into three new markets: the Philippines, Malaysia, and Pakistan.
Provided strategic guidance to SMEs on visual branding, aligning their identities with target export markets to significantly boost brand visibility and sales.
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Summary
Managed product development and content creation, enhancing educational product impact, streamlining manufacturing, and optimizing inventory for increased turnover.
Highlights
Developed compelling educational content, organized client-partner webinars, and prepared comprehensive learning materials, increasing the impact of Pameo's educational products and client satisfaction scores by 15%.
Streamlined manufacturing processes through cross-functional coordination, enhancing product quality and production efficiency while reducing errors by 20%.
Directed inventory optimization initiatives and designed targeted promotional materials based on seasonal demand, leading to increased turnover.
Education
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Bachelor
Product Design
Grade: 3.56/4.00
Courses
Graduated Cum Laude with a final project achieving an 'A' grade for 'YOGYAKARTA' themed laminated bamboo watch casing design, demonstrating innovative product development.
Represented the university in international exchange programs and led design workshops at Srinakharinwirot University, Thailand.
Awarded in the DIKTI-organized Entrepreneurship Student Creativity Program (PKM-K).
Exhibited design work in various institutional exhibitions.
Certificates
Skills
Design
UX/UI Design, Prototyping, Interaction Design, Figma, Adobe Creative Suite, Miro, Notion.
Project Management
Agile Methodologies, Production Planning, Cross-functional Collaboration, Time Management.
Research & Analysis
User Research, Usability Testing, Information Architecture, Market Research.
Soft Skills
Problem Solving, Team Leadership, Stakeholder Engagement, Presentation Skills, Adaptability.